Dreams

No Longer a Sleeping Giant

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BRIEF

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STRAGEGY

We worked with a fast-growing beds company who already marketed their product well to an online audience. However, they wanted to seize the initiative and scale their selling power. We worked with them to set up their business on Amazon, optimising their storefront and utilising paid advertising on the Amazon platform. Through our bespoke approach, their sales scaled to their target number and beyond.

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RESULTS

Baker & Stonehouse

The Front Seat

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BRIEF

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STRATEGY

Our client, an upscale furniture company, had been selling their products on the eBay marketplace for a couple of years. Unfortunately, they had hit a bit of a sales plateau, so they came to us with a brief of invigorating their eBay store. We gave their store a thorough health-check, optimised their listings after interpreting their data from the past 2 years and began promotional campaigns on their behalf. We also optimised the descriptions of some underperforming products to give the store the boost it needed.

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RESULTS

24% decrease in ACos, Underperforming listings saw an increase of 23% in impressions

Tony's

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BRIEF

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STRATEGY

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RESULTS

30% increase in impressions after month 1, 21% increase on conversions after month 1

Euro Car Parts

Back in the driving seat

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BRIEF

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STRATEGY

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RESULTS

Sketchers

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BRIEF

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STRATEGY

A successful footwear brand came to Mercado for a bespoke training package for their staff. They wanted to better understand how they could amplify their marketplace presence. We delivered 5 training sessions to their people, teaching them how to utilise advanced marketing practises on the Amazon platform. Our training helped them increase their conversion rate by an average of 12% month to month

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RESULTS

Evans Cycles

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BRIEF

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STRATEGY

A successful bike retailer came to us asking for a market research package on their competitors, they wanted to know how viable it would be for them to set up a store on Amazon. They were so impressed by the intelligence we delivered on their key competitors that they signed up to our popular Full Service Management package. To date, they have generated sales on Amazon in excess of £1.2m

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RESULTS

On track for £15m sales in the first year

CURRYS

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BRIEF

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STRATEGY

We worked closely with an electrical retailer to provide a bespoke training package for the Amazon marketplace. As with many of our clients, they were already experts at selling to their familiar markets but needed our expert advice to make the jump to Amazon. In this instance, our training led to an uplift in their advertising ROI, yielding a growth of 20% in the first month and a 15% cost cut to their ads, as a result of them becoming better optimised.

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RESULTS

15% reduction in Acos, 24% increase in ROI

VANS

On Trend

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BRIEF

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STRATEGY

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RESULTS

17% increase in impressions, 17% increase in conversions

MAC

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BRIEF

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STRATEGY

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RESULTS

CASIO

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BRIEF

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STRATEGY

A popular watch company took up our best-selling Full Service Management package, looking to up their online retail game with a store front on the Amazon marketplace. Thanks to Mercado’s expertise in optimisation, keyword research and customer service, we helped our client generate over £3.6 m in sales over the past  12 months. There’s a reason our Full Service Management package is our most popular product, just ask our clients!

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RESULTS