- Est
- 2022 — London
- NYC
- Berlin
- Singapore
- Booking Q3 / '26
we sell stuff
on TikTok.
(really well)
We’re a TikTok Shop, Live, and Affiliate studio built for direct-to-consumer brands who want to stop guessing at social commerce and start ka-chinging.
Get Your Free TikTok Audit
Tell us about your brand and we’ll take a look.
MERCADO X KOVA
The UK’s biggest built studio for Tik Tok Lives
Purpose-built. Creator-ready. Conversion-focused. A next-level space for next-level results.
- DTC brands that ka-ching with us
Beauty & skincare
Clean beauty, makeup, haircare, fragrance — we've built live rooms that sell out inventory in an hour.
Beauty & skincare
Clean beauty, makeup, haircare, fragrance — we've built live rooms that sell out inventory in an hour.
Beauty & skincare
Clean beauty, makeup, haircare, fragrance — we've built live rooms that sell out inventory in an hour.
three things. done properly.
We’re a TikTok Shop, Live, and Affiliate studio built for direct-to-consumer brands who want to stop guessing at social commerce and start ka-chinging.
- 01 / COMMERCE
TikTok Shop
We build and run your TikTok Shop end-to-end. Product feeds, storefront design, shoppable video content, and the always-on content engine that drives repeat GMV.
- Storefront setup & optimization
- Shoppable short-form content
- Catalog & feed management
- Spark Ads & boost strategy
- 02 / COMMERCE
TikTok Live
Studios in 4 cities, in-house hosts, and a live-shopping playbook refined across 1,000+ broadcasts. We run your live rooms as a proper sales channel.
- In-studio & on-location broadcasts
- Trained live hosts & demo talent
- Live show scripting & production
- Pre-show teasers & post-show clips
- 03 / COMMERCE
Affiliate programs
We recruit, train, and manage creator armies that sell your product for you. Briefs, sampling, commission structures, and weekly leaderboards — the full stack.
- Creator recruitment & vetting
- Sampling & seeding ops
- Commission design & payouts
- Performance reporting & scaling
£4.3M
- GMV driven in 2025
1.8B
- views delivered for clients
12K
- affiliates activated
1,400+
- live broadcasts hosted
the work.
(or: receipts)
S
Solara Skin
- BEAUTY • SKINCARE
From first LIVE to $860K in 10 weeks.
Built a LIVE-first sales engine from scratch, launched 4 weekly skincare streams, and turned product demos into consistent demand. Reached 4.8M LIVE views in 70 days and made TikTok LIVE their highest-converting channel.
$1.4M
- Q4 GMV
18x
- ROAS
video assets
- video assets
v
VERVE ACTIVE
- ACTIVEWEAR • DTC • ECOMMERCE
From $12k/mo to $950K in Q4 with TikTok Affiliates.
Rebuilt their affiliate program from the ground up, recruited 320 performance creators, and launched an always-on content engine. Drove 4.3M clicks and generated their highest-performing quarter ever.
$1.4M
- Q4 GMV
18x
- ROAS
video assets
- video assets
A
Alder Lane Home
- HOME • DTC FURNITURE
From $18k/mo to $640K/mo with TikTok Ads.
Built a creative system from scratch, launched 120 UGC-style ad assets, and turned room-makeover storytelling into efficient paid growth. Cut CAC by 34% in 90 days and made TikTok their fastest-scaling acquisition channel.
$1.4M
- Q4 GMV
18x
- ROAS
video assets
- video assets
m
Meatheads
- FOOD • BUTCHER • DTC
From £9k/mo to £105k/mo with full TikTok management.
Built a full-funnel TikTok program from scratch, launched paid ads, creator seeding, and always-on organic content. Produced 180 short-form assets in 90 days, lifted MER by 2.8x, and made TikTok their fastest-growing revenue channel.
$1.4M
- Q4 GMV
18x
- ROAS
video assets
- video assets
G
Glowform
- Beauty · DTC skincare
From 2k/mo to $1.4M in Q4 TikTok Shop GMV.
Built their Shop from scratch, launched a weekly live-shopping show, and ran 340 shoppable video assets in 90 days. Broke their top SKU three times.
$1.4M
- Q4 GMV
18x
- ROAS
video assets
- video assets
G
Glowform
- Beauty · DTC skincare
From 2k/mo to $1.4M in Q4 TikTok Shop GMV.
Built their Shop from scratch, launched a weekly live-shopping show, and ran 340 shoppable video assets in 90 days. Broke their top SKU three times.
$1.4M
- Q4 GMV
18x
- ROAS
video assets
- video assets
how we actually work.
01
Decode
Two-week sprint. We audit your DTC stack, map your catalog to TikTok Shop, and identify the three hooks only your brand can own.
02
Build
Shop setup, first live room, seed affiliate cohort, and the first 30 pieces of content — all in 30 days.
03
Ship
Daily content, weekly lives, and a compounding affiliate network. We run the machine; you run the brand.
04
Compound
Weekly performance reviews. Double down on winners, boost to Spark Ads, and tie every dollar back to GMV.
They took our little Shopify skincare brand and turned TikTok into our biggest channel in four months. Lives sell out. Affiliates do half our demand. We don’t know how we operated before.
- Maya Rodriguez
- Founder, Glowform
the founders.
Four founders. One studio. We rock-climb, we bake sourdough, we DJ badly — and we also happen to run the best TikTok Shop machine in the business.
- Jules Kovač
- Co-founder & CCO
Built and sold a DTC skincare brand before this. Weekends on small rocks in Font.
- Amara Thorne
- Co-founder & CCO
Ex-agency strategist. Three loaves a week, once fermented miso for 8 months.
- Ren Saito
- Co-founder & Creative
Spins Thursdays in a Hackney basement. Obsessed with Japanese city pop.
- Mo Farouk
- Co-founder & COO
Runs our four studios. Drives a VW camper to get smashed by the Atlantic.
four studios. one crew.
London
United Kingdom
- 10 Devonshire Square, London, EC2M 4YP
- +44 20 4538 1221
- GMT+0
- flagship studio
Leeds
England
- Mercado Suite 56, Batley Business Park, Technology Drive, Leeds, West Yorkshire, WF17 6ER.
- +44 20 4538 1221
- GMT+0
- flagship studio
Dubai
United Arab Emirates
- Bur Dubai Al Quoz 3 Dubai
- +44 20 4538 1221
- GMT+0
- flagship studio
questions.
The ones we actually get asked on intro calls.
Do you work with brands not yet on TikTok Shop?
Yes — that’s most of them. We’ll handle application, setup, catalog sync, and go-live. Roughly 70% of our clients started with us pre-Shop.
Do we need to provide a host for lives?
No. We have in-house hosts across all four studios. If you want your founder or team on camera, we’ll coach and direct them too.
How do you price affiliate programs?
Management fee + performance tier. You pay commissions to affiliates directly through TikTok; we charge for recruitment, training, and ongoing management.
What categories do you not work with?
We focus hard on DTC. That means we don’t take on SaaS, B2B services, or anything not shippable-to-a-consumer. Restricted categories (supplements, CBD, etc.) are case-by-case.
Let's make it ka-ching.
Tell us about your brand, your category, and your GMV goals. We reply within 24 hours (most of the time in 4).